A conference “Destination Branding: Innovative Ideas for Attracting Tourists” organized by the Department of Tourism of the Ministry of Sports & Tourism in collaboration with the World Tourism Organization (UNWTO) was held last week in Minsk (6-7 July 2017) in the hall of Olympic glory of the National Olympic Committee of Belarus. This great event brought together representatives of various ministries, municipal and regional tourist administrations, non-governmental organizations working in tourism and also experts in the field of marketing and branding, as well as speakers from leading international organizations and companies specializing in tourist destinations branding and marketing.
