‘Fam’ Visit by Scandinavian Partners ‘Fam’ Visit by Scandinavian Partners
During an unseasonable cold snap in September, we were pleased to arrange a welcome warm meeting with special guests; tourism operators from the countries of Scandinavia, including Sweden, Norway, Finland and Denmark.

A total of 10 tourism company representatives came for a three day visit to sample a smorgasbord of new and unusual experiences.

As might be expected, the first day began with a Minsk city tour of the highlights, including the main avenues, Old Town and the urban street art of Oktyabrskaya Street.

It was particularly interesting to see that our guests quickly noted certain common features in Scandinavian and Belarusian architecture, ways of life and national characteristics. During a packed day, they also visited a number of the hotels, restaurants and venues that will be of interest to prospective client groups.

The second day of the visit was devoted to history and in particular, castles. We arranged an excursion to Mir Castle and Nesvizh Palace, during which delegates were able to immerse themselves in our rich royal heritage by meandering through sumptuous buildings and beautiful parklands. In the evening, it was our pleasure to make a small presentation about Belarus to the assembled company and to answer questions from our tour company guests on a range of subjects. The event was held in a traditional Belarusian farmstead, with attendant master classes in cuisine, folk dancing and traditional songs! We wanted our guests to experience the full range of our customs and national character for themselves, and we believe they embraced the experience to the full!

The third day was an unusual experience out of left field; a visit to the BelAz factory, which manufactures the largest dumper trucks in the world! Our visitors not only learned all about our country’s agricultural policy, but also had the chance for selfies with monster trucks ten times taller than themselves! And to finish, they were presented with charming souvenirs – branded cookies in the shape of BelAz vehicles!

We very much wanted this visit to be the next step along the road of promoting our lands abroad, and every indication was that our visitors certainly got to experience the real Belarus for themselves.

At the very least all of us, on both sides, have come to realise that Scandinavians and Belarusians have much more in common than we and they ever realised!

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